![]() ![]() ![]() ![]() What do the marketers do with this data? As AdExchanger puts it: “Once the data has been collected, TV analytics companies ingest ACR data and combine it with other data sets to make it more accurate and usable.” To do so, your smart TV will capture sections of video, snippets of audio, still images, or some combination of the three, and upload the data to a “listening post,” as AdExchanger’s guide for marketers explains it.Įven if you never touch your smart TV’s software and you just play video games from a console, stream with an Apple TV, or connect a PC via HDMI, your smart TV is likely watching and phoning home. When this feature is enabled-and it’s probably enabled by default, or after a prompt that really encourages you to enable it without explaining it properly-your smart TV will monitor your watching habits and home phone. ![]()
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